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Marketing Management

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3 Views

after btech we can do PG in digital marketing .... its good career or not ... and job????

Mayank Chowdhary 12th Nov, 2019

Yes you can do pg in digital marketing. Of course it's a good course has its own goods and bad's. But if you are very interested in it, then definitely it will be best for you. It has great scope and career options too.. You can go on to earn the post of SEO, social media executive, content marketer, web developer and Web designer.. Etc.

To know about digital marketing in detail, refer to our website..

https://bschool.careers360.com/articles/digital-marketing-connects-world

Best wishes. Thank you.

2 Views

what is marketingmanagement and marketing

Mayank Chowdhary 12th Nov, 2019

I'll guide you in short. Marketing management is the way you will collaborate with your customers and increase the company's spellings, convey and understand the people's demand, delivering and considering superior customer value. Marketing is the process used to determine what products or services may be of interest to customers and the strategy to use in sales, communications and business development

Refer to our site to know about marketing management in detail... https://www.careers360.com/marketing-management-course

Thank you.

2 Views

What is MBA in marketing management

Mayank Chowdhary 11th Nov, 2019

A Master of Business Administration ( MBA ) program in Marketing Management provides students with theoretical and practical training to develop the skills to run the marketing branch of a business or corporation. ... Students can also expect to learn about product development, management and sales promotion.

Refer to our site for more information..

https://www.careers360.com/marketing-management-course

Best wishes. Thank-you.

6 Views

I am confused about my stream whether I take finance , marketing or human resource?

Ronak Gala Student Expert 11th Nov, 2019

I'll write a bit about each one and give you our website to refer someone that you get a detailed information about each one. Kindly go through it properly and then choose wisely which one you'll be able to enjoy and learn with all your heart, because the stream you choose now will be your career for your entire life. So take your time and choose the best.

Finance has a wide scope in banking, IT industry, healthcare, etc. One wanting to pursue finance must hold a good strength in mathematical skills.

Marketing Management helps students to understand the various marketing deals that is planning things, meeting customers needs and demands, selling things with smartness, etc.

The course helps them inculcate necessary skills and methods required to deal with the challenges of today’s changing workplace. The key concepts of HRM consist of the 4 M (Man, Money, Materials and Machinery), which act as a lifeblood for any business organization.

1) https://www.careers360.com/finance-course

2) https://www.careers360.com/marketing-management-course

3) https://www.careers360.com/human-resource-management-course

Best wishes. Thank-you.


13 Views

Do you think? How Digital Marketing would help you in Dotcom Era?

Devraj choudhary Student Expert 8th Nov, 2019

Hii

There are lots of live examples you would be seeing around you everyday.

Now, after the advent of dotcom around 2000, many of companies grabed the opportunity to set up business based on internet. Coming to digital marketing,  many of the sectors are available online which earlier you had to visit to do that. Some of example are- shopping of FMGC, clothes etcc from e-commerce sites, advertising of your thing through internet using social media like fb, WhatsApp etcc..even the banking sector is offers many services online too. It has also produced lots of job opportunities

So the scope for this will increase in coming years.  Hope it helps

4 Views

What are the skills required to be successful in marketing?

Ronak Gala Student Expert 6th Nov, 2019

Yesss I'll enlist down some of the top skills required to be successful in marketing..

  1. You should develop an ability to understand buyer's needs and sales process.
  2. Digital advertising experience
  3. Strong understanding of inbound marketing
  4. Extra ordinary communication skills
  5. Basic spreadsheet skills
  6. Ability to tell a story and a great hand in writing things as well.
  7. Experience with contemporary digital tools,.platforms and channels
  8. Critical thinking and problem solving skills
  9. Solid grasp of analytics
  10. Leadership qualities

Thank-you.

3 Views

which is 4p effective of retailer marketing

Aditya kumar Student Expert 4th Nov, 2019
The 4p for effective retail marketing are listed below :-


  • product :- To attack the marketing process, you need to have a product to market , better a good product.
  • price :- There are a lot of different factors to consider the price of the product such as overhead expenses, competitors, profit, demand, product positioning, and market conditions.
  • place "- you need a proper distribution channels to get your product in front of your customer as if you have the best product in the world, but if its out of your customers reach, you are out of luck.
  • promotion :- It is all about communicating with your consumers and sparking their interest in your product to increase the sale of your product.
thankyou
8 Views

Which are the top MBA colleges in India offering specialization as Marketing ?

Aditya kumar Student Expert 25th Oct, 2019
Hello there!

Greetings!

Top mba colleges for mba in marketing are listed below :-


  • Indian Institute of Management, Ahmedabad (IIM A)
  • Indian Institute of Management, Calcutta (IIM C)
  • Indian Institute of Management, Bangalore (IIM B)
  • Faculty of Management Studies, Delhi (FMS Delhi)
  • Xaviers Labour Research Institute Jamshedpur (XLRI)
  • Narsee Monjee Institute of Management Studies, [NMIMS] Mumbai
  • Symbiosis Institute of Business Management, [SIBM] Pune
  • Jamnalal Bajaj Institute of Management Studies, [JBIMS] Mumbai

Thankyou
25 Views

which one is better mba in finance or in marketing ?

SUMIT AGARWAL 23rd Oct, 2019

Hi Khushi,

MBA in Financial Management

MBA in Finance does not lead only to investment banks and securities firms. Corporate world has many opportunities for a finance specialisation graduate. Finance Managers can become Accounting Managers who prepare finance reports for the company, or Financial Analysts who focus on developing financial strategies and go about money management for the company.

Financial Analysis is required to perform strategic planning, managing alliances, and make every-day decisions in a management. Be it a merger or expansion of global financing, MBA in Finance can offer you a highly specialized knowledge that can accelerate the success of an individual as well as success of the organisation

For MBA Finance the following are the hot shot profiles

  • Cash Managers
  • Risk and Insurance Managers
  • Credit Managers
  • Management Consultants
  • Investment Banking Associates and later Investment
  • Bankers
  • Treasurers and Finance Officers
  • Chief Financial Officers supervise all financial and accounting operations, strategies, and policies of the company
  • The various careers and what will be their job description be like are mentioned below in the table,

P osition

Job Description

Asset Management

The primary responsibility in determining the feasibility of assets acquisition and presenting the supporting reports to upper management or board of members of the organisation.

Corporate Finance

The responsibility for identifying and securing privatisation, acquisition and merger deals, investing large monetary funds, and buying and selling financial products for their clients.

Corporate Banking

The primary responsibilities include discussing with the corporate and personal customers about their financial requirements and providing appropriate financial advice. It also includes advising corporate clients about acquisitions, capital markets, or mergers.

Credit Risk Management

The role includes the formation and implementation of policies and procedures that reduce credit risk for a financial institution - oversees the preparation of performance reports for management. The individual manages the building of financial models to predict credit risk exposure to the organization.

Derivatives Structuring

The primary responsibility is to work on derivative trading, modeling and structuring related issues.

Hedge Fund Management

The main responsibility includes assisting individuals with managing the hedge fund investments - it includes investment objectives, fee structures and liquidity provisions.

Treasury

The treasurer position is responsible for corporate liquidity, risk management and investments related to the company's financial activities.

Private Equity

The primary responsibility is to work with investment banks, mergers, acquisitions or equities divisions of a company. They are responsible to raise money from banks, high-networth individuals and private firms.


MBA in Marketing Management

The marketing department plays a crucial role in any organisation as they are responsible for bringing in new businesses, growing the revenue, increasing market share and contributing to the company’s growth and profitability. Whether your interest area lies in market research or advertising or sales/distribution of FMCG (Fast moving consumer goods), consumer durables or you’d like to work in IT sales, media, marketing of various services, internet marketing, an MBA in marketing will give you the chance to explore jobs in a wide variety of sectors.

It offers a fast paced career with huge number of challenges and growth opportunities. The various domains that a marketeer can work on are listed below,

  • Fast Moving Consumer Goods (FMCG),
  • Consumer Durables,
  • Non-Durables,
  • Advertising,
  • Market Research,
  • Media, Sales & Distribution,
  • Services Marketing

MBA marketing prepares and equips an individual to be better prepared for any business criticality. The experience of the marketeers matters the most in Marketing. Who can pursue MBA in marketing,

If an individual has dynamic personality, and is able to convince others based on his communication and influencing skills, marketing management is a dream field for them

The various job profiles that are offered in marketing are,

  • Brand Manager,
  • Project Manager,
  • Sales Manager,
  • Marketing Manager,
  • Market Research Analyst,
  • Area/Regional Manager

Having listed down the various details and important parameters of both finance and marketing, it ultimately boils down to the interest of an individual in which field he or she wants to make their career in. Thus, my advise is to go for a soul searching and make up your mind before deciding on any field.

All the very best!!

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