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Syllabus of Entrepreneurship -

Unit 1: Entrepreneurial Opportunities

Sensing Entrepreneural Opportunities

Environment Scanning

Problem Identification

Spotting Trends

Creativity and Innovation

Selecting the Right Opportuninity

Unit 2:Business Planning

Business Plan

Organisational plan

Operational plan

Production plan

Financial plan

Marketing Plan

Human Resource Planning

Unit 3: Enterprise Marketing

Marketing and Sales strategy

Branding - Business name, logo, tagline

Promotion strategy

Negotiations - Importance and methods

Customer Relationship Management

Vendor Management

Unit 4: Enterprise Growth Strategies

Franchising

Merger and Acquisition

Unit 5: Business Arithmetic

Unit of Sale, Unit Cost for multiple products or services

Break even Analysis for multiple products or services

Computation of working capital Inventory control and EOQ

Return on Investment (ROI) and Return on Equity(ROE)

Unit 6: Resource Mobilization

Angel Investor

Venture Capital Funds

Stock Market