Question : Case Study:
ABC Bookstore provides a discount to university students who show their student IDs when purchasing books. What sales promotion technique is used here?
Option 1: Trade Shows
Option 2: Premiums
Option 3: Trade Allowances
Option 4: Discounts
Correct Answer: Discounts
Solution : The correct answer is (d) Discounts.
Providing a discount to university students who show their student IDs is a common way to stimulate sales and attract a specific target market—students in this case. Discounts involve reducing the regular price of a product or service, encouraging customers to make a purchase due to the perceived cost savings. Trade shows, premiums, and trade allowances are different sales promotion techniques involving distinct strategies and incentives.
XYZ Beauty Products offers a limited-time deal where customers receive a free gift with the purchase of specific skincare items. What sales promotion technique is XYZ Beauty Products using?
Option 3: Rebates
Option 4: Loyalty Programs
ABC Sports Gear launches a contest where customers can win exclusive merchandise by participating in social media challenges. What sales promotion technique is being used here?
Option 1: Coupons
Option 2: Sweepstakes
Option 3: Free Samples
Option 4: Point-of-Purchase Displays
Question : Statement 1: Sales promotion techniques aim to increase short-term sales and consumer interest.
Statement 2: Sales promotion techniques have an impact on consumer purchasing decisions.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is false.
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