Question : Case Study:

ABC Bookstore provides a discount to university students who show their student IDs when purchasing books. What sales promotion technique is used here?

Option 1: Trade Shows

Option 2: Premiums

Option 3: Trade Allowances

Option 4: Discounts

Question : Case Study:

XYZ Beauty Products offers a limited-time deal where customers receive a free gift with the purchase of specific skincare items. What sales promotion technique is XYZ Beauty Products using?

Option 1: Trade Shows

Option 2: Premiums

Option 3: Rebates

Option 4: Loyalty Programs

Question : Case Study:

ABC Sports Gear launches a contest where customers can win exclusive merchandise by participating in social media challenges. What sales promotion technique is being used here?

Option 1: Coupons

Option 2: Sweepstakes

Option 3: Free Samples

Option 4: Point-of-Purchase Displays

Question : Statement 1: Sales promotion techniques aim to increase short-term sales and consumer interest.

Statement 2: Sales promotion techniques have an impact on consumer purchasing decisions.

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is false.

Question : Statement 1: Sales promotion techniques aim to increase short-term sales and consumer interest.

Statement 2: Sales promotion techniques have an impact on consumer purchasing decisions.

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is false.