Question : Case Study:
ABC Electronics aims to overcome objections to advertising by including detailed specifications and performance data in its advertisements. What objection is being addressed through this approach?
Option 1: Lack of Credibility
Option 2: Overexposure
Option 3: Lack of Creativity
Option 4: Exaggeration and Deception
Correct Answer: Lack of Credibility
Solution : The correct answer is (a) Lack of Credibility.
By providing specific and factual information about their products, including detailed specifications and performance data, ABC Electronics aims to enhance the credibility of their advertisements. This approach ensures that consumers have accurate and transparent information to evaluate the product's features and capabilities, minimizing skepticism about potential exaggerations or deceptions often associated with advertising. Providing factual and detailed data builds trust with the audience and strengthens the credibility of the advertised claims.
ABC Corporation promotes its energy-efficient home appliances through advertisements that emphasize the long-term cost savings for consumers. What objection to advertising is minimized through this approach?
Option 3: Irrelevance
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