Question : Case Study:
ABC Electronics focuses on developing strong relationships with its customers. Their sales representatives maintain contact with customers even after a sale to ensure their satisfaction. Which feature of personal selling is highlighted here?
Option 1: Limited Interactivity
Option 2: Mass Communication
Option 3: Impersonal Communication
Option 4: Relationship Building
Correct Answer: Relationship Building
Solution : The correct answer is (d) Relationship Building.
Relationship Building in personal selling involves the effort to establish and nurture strong, ongoing relationships with customers. In this scenario, ABC Electronics' sales representatives maintain contact with customers even after a sale to ensure their satisfaction, emphasizing the importance of building and maintaining long-term relationships. This approach involves engaging with customers, understanding their needs and concerns, and providing continued support and service to enhance customer satisfaction and loyalty. Building strong relationships with customers is crucial for fostering trust, encouraging repeat business, and generating positive word-of-mouth referrals.
ABC Electronics is known for creating products that cater to customers' evolving needs and preferences. They constantly analyze market trends and implement innovative marketing strategies. Which marketing concept does ABC Electronics adhere to?
Option 1: Production Concept
Option 2: Selling Concept
Option 3: Marketing Concept
Option 4: Societal Marketing Concept
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