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Question : Case Study: ABC Retail Chain

ABC Retail Chain is a popular brand with multiple stores across the country. The company is planning to expand its product range and enter new markets to attract a wider customer base.

One of the characteristics of effective planning that ABC Retail Chain should focus on is:

Option 1: Lack of flexibility
 

Option 2: Ambiguous objectives
   

Option 3: Measurable and specific goals

 

Option 4: Ignoring external opportunities


Team Careers360 10th Jan, 2024
Answer (1)
Team Careers360 17th Jan, 2024

Correct Answer: Measurable and specific goals

 


Solution : The correct answer is (c) Measurable and specific goals

Measurable and specific goals are crucial in effective planning because they provide clarity and allow for objective evaluation of progress. When goals are measurable, it means there are clear criteria for assessing whether the objectives have been achieved. Specific goals provide a detailed and unambiguous description of what needs to be accomplished, leaving little room for confusion or misinterpretation.

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