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Question : Case Study: ABC Retailers

ABC Retailers is a chain of stores specializing in fashion apparel. They have a hierarchical management structure with top management, middle-level management, and lower-level management. The company aims to provide a wide range of trendy clothing options and outstanding customer service.

The primary objective of ABC Retailers is to:

Option 1: Maximize profits
   

Option 2: Offer a wide range of trendy clothing options
  

Option 3: Provide outstanding customer service

   

Option 4: Expand into new markets


Team Careers360 7th Jan, 2024
Answer (1)
Team Careers360 10th Jan, 2024

Correct Answer: Offer a wide range of trendy clothing options
  


Solution : The correct answer is (b) Offer a wide range of trendy clothing options

Providing a wide range of trendy clothing options is a specific and relevant objective for a fashion apparel retailer like ABC Retailers. While maximizing profits is an important consideration for any business, the core focus of a fashion apparel store is typically to offer a diverse and attractive selection of clothing to meet customer preferences and needs. Providing outstanding customer service is essential, but it's often a means to achieve the broader objective of offering attractive clothing options. Expanding into new markets could be a strategic goal that supports the primary objective but may not be the primary objective itself.

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