Question : Case Study:
FreshFoods Inc. believes in delivering customer value and satisfaction through its products and services. Which feature of marketing is highlighted in this case?
Option 1: Profit Maximization
Option 2: Customer Orientation
Option 3: Production Efficiency
Option 4: Financial Analysis
Correct Answer: Customer Orientation
Solution : The correct answer is (b) Customer Orientation
FreshFoods Inc. believes in delivering customer value and satisfaction through its products and services, indicating a focus on meeting the needs and preferences of their customers. Customer orientation is a fundamental aspect of marketing, where businesses prioritize understanding and fulfilling customer needs to ensure their satisfaction and provide value to them. Profit maximization, production efficiency, and financial analysis are important aspects of business operations but are not specifically focused on meeting customer needs and ensuring their satisfaction as customer orientation is.
XYZ Automobiles focuses on understanding customer needs and preferences to design their marketing strategies. They aim to deliver superior value to their customers. Which feature of marketing does XYZ Automobiles emphasize?
Option 1: Cost Minimization
Option 2: Production Efficiency
Option 3: Mass Marketing
Option 4: Customer Satisfaction
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