Question : Case Study:
FreshTech Electronics releases an ad showcasing its new smartphone, highlighting its advanced features and design. Some customers, however, feel that the ad lacks innovation and is repetitive. What objection to advertising is presented here?
Option 1: Lack of Appeal
Option 2: Lack of Credibility
Option 3: Lack of Creativity
Option 4: Exaggeration and Deception
Correct Answer: Lack of Creativity
Solution : The correct answer is (c) Lack of Creativity.
Customers expressing that the ad lacks innovation and is repetitive are raising concerns about the creativity of the advertisement. Creativity is a key aspect of advertising that involves presenting information in a fresh, unique, and engaging way. If customers find the ad to be repetitive or lacking in creativity, it implies that the advertisement might not be effectively capturing their attention or providing new and exciting perspectives about the product. This objection emphasizes the need for creativity to make advertisements more appealing and interesting to the target audience.
XYZ Clothing's advertisement claims that their fabric is "indestructible." Some customers find this statement hard to believe and consider it an exaggeration. What objection to advertising is evident here?
Option 1: Lack of Creativity
Option 2: Overexposure
Option 3: Exaggeration and Deception
Option 4: Lack of Credibility
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