Question : Case Study:
XYZ Motors organizes test drive events for potential customers, allowing them to experience the vehicles firsthand. This approach is an example of:
Option 1: Impersonal Communication
Option 2: Mass Communication
Option 3: Limited Interactivity
Option 4: Personalized Communication
Correct Answer: Personalized Communication
Solution : The correct answer is (d) Personalized Communication.
Personalized Communication involves tailoring the communication and experiences to meet the specific needs, preferences, and interests of individual customers. In this case, XYZ Motors is providing a personalized experience by organizing test drive events, allowing potential customers to interact with the product (the vehicles) directly. This hands-on experience is individualized and caters to the unique preferences and interests of each customer, providing a personalized way to showcase the features and capabilities of the vehicles. It goes beyond generic communication and engages customers on a more personal level, enhancing their understanding and connection with the product.
XYZ Motors uses virtual reality presentations to allow potential customers to visualize the features and performance of their new car models. What feature of personal selling is illustrated here?
Option 1: Mass Communication
Option 2: Impersonal Communication
Option 3: Customization
Option 4: Limited Interactivity
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