Hello Aspirant,

The University of Calicut does not currently offer a full-time BBA in Digital Marketing through its regular affiliated colleges. However, you have two practical alternatives:

Through the School of Distance Education (SDEUC), Calicut University offers a BBA in Marketing that includes key digital marketing modules. It is a 3-year program with flexible online classes and study materials. The course covers digital marketing trends, advertising, branding, market analytics, and e-commerce. It is ideal if you prefer a flexible study mode with digital integration.

Some affiliated private colleges offer BBA in Marketing, which may include digital components. For example, Malabar College of Arts and Science, Kozhikode, and Mar Thoma College, Chungathara, offer BBA under the University of Calicut. Check their detailed syllabus before applying.

All the best for your academic journey.

Hello aspirant,
Calicut University offers the BBA Digital Marketing program at its Centre of Excellence in Digital Business, a university run department, with about 60 seats and a 3 year duration. Admission is based on 12th marks, typically requiring around 60 percent. Besides the university department, a few self financing affiliated colleges also offer BBA programs in digital marketing or marketing specialization under the Calicut University umbrella.

For instance, Malabar College of Arts & Science (Calicut) and CAS Thamarassery (IHRD) provide general BBA courses, and some colleges like Pazhassiraja College allow add on certifications related to digital marketing. Your best bet is the official digital business BBA in the university’s central department, followed by a few private colleges under CU’s affiliation offering electives or add ons in digital marketing.