Dear,

Event management basically involves creating, coordinating and managing the different parts of an event as managing the people responsible for each task, They walk around the event with a clip board, a walkie-talkie or head set and run around making sure everything is running smoothly. Some parts of event management (which is a very important piece of the puzzle, by the way) may include:

1. Reserving a location/working with venue management

2. Hiring Caterers

3. Negotiating contracts with vendors

4. Creating a timeline/schedule

5. Scheduling/ Managing staff for each function

6. Overseeing the entire event from start to finish

7. Collaborating With Event Planner and Event Marketing Team

Whereas on the other hand, Event Marketing involves branding the event, product or service and creating well-thought-out promotional strategies to tell the brand story and to get the word out about the event. An event can either be online like a webinar or in person like a trade show. Event marketing  also includes the experiential activities that are planned to promote the company, product or service during the event.  Event marketing happens through a variety of inbound and outbound marketing techniques with the end result of generating leads and attendance and converting prospects into new customers. Event marketing strategy is working side by side with you to help you promote your event and generate attendance.

Some parts of event marketing may include:

1. Setting Goals/ Budget For the Event

2. Creating a Marketing Timeline and Calendar

3. Leveraging Event Sponsors and Speakers

4. Planning (or hiring a web master) for ongoing  Website Optimization (Search Engine Optimization (SEO:  increasing the quality and quantity of website traffic by increasing the visibility of a website to users in a search engine like Google)

Hope this helps!