Think of Careers360 as a big online meeting place for students looking for colleges and colleges wanting to find students. Their website is packed with information about tons of colleges all over India. You can find out what courses they offer, how much they cost, how to get in, and what the college is like overall. This is super helpful for students who are just starting to look around.

They also have these things called rankings, where they compare different colleges. If a college gets a good rank, it's like getting a thumbs-up, and more students are likely to check it out.

Another cool tool they have is a college predictor. You put in your exam scores, and it tells you which colleges you have a good chance of getting into. This helps students focus on realistic options and sends potential applicants to those colleges.

Students can also ask questions on the site, and experts or other students will answer. This way, people can learn about colleges they might not have even considered before.

Careers360 also puts out articles and news about college admissions and different career paths. This kind of content brings in students who are doing their research and might end up exploring the colleges mentioned in the articles.

Colleges can also pay to advertise on Careers360, which helps them get seen by more students who are actively looking at their options.

So, even though Careers360 doesn't shout "We generate leads!" from the rooftops, the way their website is set up naturally helps colleges find interested students. They bring all the college info together in one place, attract a big audience of students, and then colleges can connect with these potential applicants, especially if their information is detailed and looks good. It's a win-win for both students and colleges.