Hello there,

Hope you are doing well . See,the main rank that is considered during counselling and seat allotment is your NEET All India Rank . Category ranks and state ranks are derived from NEET AIR itself . They are not some different or unrelated ranks to your NEET AIR. If you have a good NEET AIR,you'll have a good category rank (if you belong to any reserved categories) and a good state rank too. So,the prime factor which  is considered while seat allotment is your NEET AIR be it by KEA or some other counselling authority.

Hope my answer helped.