Hi there,

Starting a digital marketing career at 21 years with a focus on SEO is definitely a wise move. As a novice, one might naturally be perplexed about whether to dive straight into SEO or first get acquainted with digital marketing basics.

It is certainly better to follow a structured plan. Instead of diving deep into SEO right from the start, it is advisable to learn the basics of digital marketing first. This entails understanding how online marketing works, basic content marketing, social media, paid advertising, and user behaviour. These concepts allow you to understand how SEO is just one part of a broader digital strategy and how it is used to achieve business goals.

With this groundwork in place, you can then delve into SEO in a more targeted way. SEO is a broad area that comprises aspects such as keyword research, on-page optimisation, technical SEO, content optimisation, link building, and performance tracking. Taking up SEO after learning digital marketing concepts will make your work more efficient.

Hands-on experience is just as important. Personal projects, blogs, internships, or entry-level positions are some of the ways you can gain practical exposure. Getting familiar with tools like Google Analytics and Search Console is another way that will help you enhance your skills.

To sum up, the surest way of becoming an SEO expert is to start with digital marketing basics and then specialise in SEO.

Feel free to reach out if you have any other queries. Wishing you all the best.