Question : Identify the concept from the following statement. It involves converting internal thought of sender into a language so that receiver could understand a message.
Option 1: Encoding
Option 2: Decoding
Option 3: Media
Option 4: None of the above
Correct Answer: Encoding
Solution : Encoding involves converting internal thought of sender into a language so that receiver could understand a message. Hence option A is correct.
Question : Which concept is highlighted in the given statement? Statement: It refers to those factors which affect the marketing decisions but are not control lable at the firms level.
Option 1: Controllable factors
Option 2: Non controllable factors
Option 3: Accurate factors
Question : Identify the concept in the below statement. It gives a step by step approach to guide the action necessary to reach a predetermine goal.
Option 1: Rules
Option 2: Procedures
Option 3: Programme
Option 4: Objective
Question : Why is management considered a multifaceted concept?
Option 1: It is a dynamic function
Option 2: It is a continuous process
Option 3: It is multi dimensional
Question : Which of the following statement is incorrect for financial planning?
Option 1: It helps the company to prepare for the future.
Option 2: It involves duplication of efforts and gaps in planning.
Option 3: It provides a link between investment and financing decisions.
Question : Which concept of marketing is highlighted in the statement? Statement: It is the managerial process by which products are matched with the markets.
Option 1: Marketing
Option 2: Marketing mix
Option 3: Marketing products
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