Question : Identify the concept in the below statement. It gives a step by step approach to guide the action necessary to reach a predetermine goal.
Option 1: Rules
Option 2: Procedures
Option 3: Programme
Option 4: Objective
Correct Answer: Programme
Solution : Program is a detailed statement which outlines the policies objectives rules task required and the budget to implement the course of action. It gives a step by step approach to guide the action necessary to reach a predetermine goal. It includes overall business plan contribution. Hence Option C is correct.
Question : Identify the concept in the below statement. It is the steps to be carried out within a broad policy framework. It do not leave any scope for individual judgement.
Option 1: Objective
Option 2: Strategy
Option 3: Policies
Option 4: Procedures
Question : Identify the concept from the following statement. It involves converting internal thought of sender into a language so that receiver could understand a message.
Option 1: Encoding
Option 2: Decoding
Option 3: Media
Option 4: None of the above
Question : Which of the following statement is correct? Statement 1: Investors can sell and purchase security in stock exchange only through the authorised members. Statement 2: It is not necessary to obey the rules and regulations determined by the stock exchange.
Option 1: Both are true
Option 2: Both are false
Option 3: Statement 1 is true and statement 2 is false.
Option 4: Statement 1 is false and statement 2 is true.
Question : Which concept is highlighted in the given statement? Statement: It aims to transfer of ownership of the goods through aggressive promotion.
Option 1: Selling
Option 2: Marketing
Option 3: Selling mix
Option 4: Marketing mix
Question : Which of the following concept is highlighted in the given statement? Statement: It refers to the set of marketing tools that a form uses to pursuits marketing objectives in a target market.
Option 1: Marketing
Option 2: Marketing mix
Option 3: Selling
Option 4: Selling mix
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