Question : Identify the concept from the following statement.
It involves converting internal thought of sender into a language so that receiver could understand a message.
 

Option 1: Encoding
 

Option 2: Decoding
 

Option 3: Media
 

Option 4: None of the above
 

Question : Which concept is highlighted in the given statement?
Statement:  It refers to those factors which affect the marketing decisions but are not control lable at the firms level.
 

Option 1: Controllable factors
 

Option 2: Non controllable factors
 

Option 3: Accurate factors
 

Option 4: None of the above

Question : Why is management considered a multifaceted concept?
 

Option 1: It is a dynamic function
 

Option 2: It  is a continuous process
 

Option 3:  It is multi dimensional
 

Option 4:  None of the above

Question : Which of the following statement is incorrect for financial planning?
 

Option 1: It helps the company to prepare for the future.
 

Option 2: It involves duplication of efforts and gaps in planning.
 

Option 3: It provides a link between investment and financing decisions.
 

Option 4: None of the above

Question : Identify the concept in the below statement.
It gives a step by step approach to guide the action necessary to reach a predetermine goal.
 

Option 1: Rules
 

Option 2: Procedures
 

Option 3: Programme
 

Option 4: Objective
 

Question : Which concept of marketing is highlighted in the statement?
Statement: It is the managerial process by which products are matched with the markets.

Option 1: Marketing

Option 2: Marketing mix

Option 3: Marketing products

Option 4: None of the above