Question : Identify the concept in the below statement.
It gives a step by step approach to guide the action necessary to reach a predetermine goal.
 

Option 1: Rules
 

Option 2: Procedures
 

Option 3: Programme
 

Option 4: Objective
 

Question : Which of the following statement is correct?
Statement 1: Selling scope is broad.
Statement 2: Selling activity start after the production of the goods and it ends with the sale of the product.
 

Option 1: Both are true 
 

Option 2: Both are false
 

Option 3: Statement 1 is true and statement 2 is false.
 

Option 4: Statement 1 is false and statement 2 is true.

Question : Identify the concept from the following statement.
It involves converting internal thought of sender into a language so that receiver could understand a message.
 

Option 1: Encoding
 

Option 2: Decoding
 

Option 3: Media
 

Option 4: None of the above
 

Question : Identify the importance of business environment highlighted in the below case.
Enterprises design policies to arrange the required resources so that it can convert them into desired output.
 

Option 1: Identify opportunities and getting first mover advantage
 

Option 2: Identify threads and early warning signals
 

Option 3: Helps in taping useful resources
 

Option 4: Helps in coping with rapid changes
 

Question : Which concept is highlighted in the given statement?
Statement: It aims to transfer of ownership of the goods through aggressive promotion.
 

Option 1: Selling
 

Option 2: Marketing
 

Option 3: Selling mix 
 

Option 4: Marketing mix