Question : Packaging is said to have the unique capacity to make products stand out in a crowded marketplace. Therefore, convenience of the consumer is at the top of mind of the marketers as they are focussing on developing packaging that's easier to open, to protect against breakage, maintain freshness during delivery and keep a consistent look and feel across multiple channels. Identify the type of plan being described in the above lines.
Option 1: Rule
Option 2: Method
Option 3: Strategy
Option 4: Programme
Correct Answer: Strategy
Solution : Strategy formulation is the task of top level people and it is must to scan and understand clearly the business environment before framing the strategy. The common decisions in strategy are focussing on developing packaging that's easier to open, to protect against breakage, maintain freshness during delivery and keep a consistent look and feel across multiple channels. Strategy defines the future decision regarding the organisation direction and scope in the long run. Hence, option 3 is the correct answer.
Question : Case Study:
ABC Foods designs its packaging to protect its products from damage during transportation. They also ensure that the packaging enhances the visual appeal of their products. What function of packaging is demonstrated here?
Option 1: Protection
Option 2: Information Communication
Option 3: Convenience
Option 4: Cost Reduction
Question : Which of the following statement is incorrect?
Option 1: Primary packaging refers to products immediate container.
Option 2: Secondary packaging is done to protect the product in the process of transportation.
Option 3: Primary packaging is kept throughout the entire life of product.
Option 4: None of the above
Question : It refers to additional package which provides additional layer of protection to the product. Which level of packaging is highlighted in the given statement?
Option 1: Primary packaging
Option 2: Secondary packaging
Option 3: Transportation packaging
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