Question : Statement 1: Marketing concept emphasizes delivering customer value and building customer relationships.
Statement 2: Production concept focuses on generating short-term profits through mass production.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Both statements are correct.
Solution : The correct answer is (a) Both statements are correct.
Statement 1 is correct. The marketing concept indeed emphasizes delivering customer value and building customer relationships. It involves understanding customer needs and preferences, creating products or services that satisfy those needs, and building strong relationships with customers to ensure their loyalty and satisfaction.
Statement 2 is also correct. The production concept does focus on generating short-term profits through mass production. This concept centers on maximizing production efficiency and output, often by mass-producing standardized products, to reduce production costs and, consequently, increase short-term profits.
Both statements accurately describe their respective marketing concepts.
Question : Statement 1: The marketing concept emphasizes understanding and fulfilling customer needs.
Statement 2: Production concept solely focuses on maximizing short-term profits.
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