Question : Statement 1: Packaging serves as a tool for communicating product information and branding.
Statement 2: Packaging does not contribute to consumer perceptions and experiences.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is false.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. Packaging is a crucial tool for communicating product information such as ingredients, usage instructions, and branding elements like logos, colors, and design that convey the brand identity to consumers.
Statement 2 is false. Packaging significantly contributes to consumer perceptions and experiences. The design, materials, and overall presentation of the packaging impact how consumers perceive the product and their overall experience with it.
Question : Statement 1: Branding increases customer trust and facilitates product differentiation.
Statement 2: Branding has no impact on consumer perceptions and preferences.
Question : Statement 1: Branding contributes to customer loyalty and helps differentiate products.
Statement 2: Branding has no impact on consumer perceptions of product quality.
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