Hello there,

The specific syllabus for a BBA Digital Marketing program can vary slightly between institutions, but here's a general outline of the key topics you can expect to cover:

Core Digital Marketing Subjects:

• Digital Marketing Fundamentals:
  
  
  • Introduction to digital marketing
  • Digital marketing strategies and planning
  • Digital marketing tools and technologies
    
    
• Search Engine Optimization (SEO):
  
  
  • On-page and off-page SEO techniques
  • Keyword research and optimization
  • Technical SEO
    
    
• Search Engine Marketing (SEM):
  
  
  • Pay-per-click (PPC) advertising
  • Google Ads and other ad platforms
  • Ad campaign creation and management
    
    
• Social Media Marketing (SMM):
  
  
  • Social media platforms and their usage
  • Social media content creation and management
  • Social media analytics and measurement
    
    
• Content Marketing:
  
  
  • Content creation and curation
  • Content distribution and promotion
  • Content marketing strategy
    
    
• Email Marketing:
  
  
  • Email marketing campaigns
  • Email list management
  • Email marketing analytics
    
    
• Web Analytics:
  
  
  • Google Analytics and other web analytics tools
  • Website tracking and measurement
  • Data-driven decision making
    
    
• Mobile Marketing:
  
  
  • Mobile marketing strategies
  • App marketing
  • Mobile advertising
    
    
• E-commerce Marketing :
  
  
  • Online store setup and management
  • E-commerce marketing strategies
  • Online payment and shipping
    
    
    Digital Advertising:
• 
  
  • Display advertising
  • Video advertising
  • Native advertising
    
    Supporting Subjects:

• B usiness Fundamentals :
  
  
  • Principles of management
  • Marketing management
  • Economics
  • Business law
    
    
• Technical Skills :
  
  
  • Web design and development
  • Graphic design
  • Basic programming
  • Data analysis

Note: The specific subjects and their depth of coverage may vary depending on the institution and the program structure. Some programs might also include electives or specializations in areas like social media marketing, content marketing, or digital advertising.

I hope this answer helps you. If you have more queries then feel free to share your questions with us we will be happy to assist you.

Thank you and wishing you all the best for your bright future.