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Question : The marketing mix helps in achieving which of the following objectives?

 

Option 1: Profit maximization

Option 2: Cost minimization

Option 3: Customer satisfaction

Option 4: Employee motivation


Team Careers360 22nd Jan, 2024
Answer (1)
Team Careers360 24th Jan, 2024

Correct Answer: Customer satisfaction


Solution : The correct answer is (c) Customer satisfaction

The marketing mix helps in achieving the objective of customer satisfaction. The marketing mix elements (product, price, place, and promotion) are strategically managed to create and deliver value to the target market, ultimately leading to customer satisfaction. By understanding customer needs and preferences, and aligning the marketing mix elements accordingly, companies aim to satisfy customers and build long-term relationships.

 

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