Hello Aspirant,

It seems like you are interested in rural marketing which is one the important aspect of rural management.

So, I will define rural marketing in simple words - Rural marketing is defined as the study of how to do marketing of product and services in rural area which is very much different from the urban area, Since the needs and demand of the rural population is different from the urban population, So it becomes very essential to study rural marketing for capturing the rural market which constitutes about 70 percent of the total population which indicates it's high potential.

I hope the above information is beneficial for you.

All the best.

HI Rakesh.

Definition:-

Rural marketing is a process which starts with a decision to produce a saleable farm commodity and it involves all the aspects of market structure or system, both functional and institutional, based on technical and economic considerations, and includes pre- and post-harvest operations, assembling, grading, storage, transportation and distribution.

Hope this will help,please feel free to ask if you have any further queries.

Thank You.