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Question : Which advantage of branding to marketers is highlighted in the given statement?
Statement: If a new product is introduced under a known brand than the new product can enjoy all the advantages of known brand.

Option 1: Helps in product differentiation

Option 2: Helps in advertising and display programs

Option 3: Differential pricing
 

 

Option 4: Ease in introduction of new product 
 


Team Careers360 14th Jan, 2024
Answer (1)
Team Careers360 25th Jan, 2024

Correct Answer: Ease in introduction of new product 
 


Solution : If a new product is introduced under known brand than the new product can enjoy all the advantages of known brand. Thus many companies with established brand named decide to introduce new products in the same name.

Hence, option D is correct.

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