61 Views

which case study book to study for marketing management?


Rahul Sharma 3rd Aug, 2021
Answer (1)
Ayush 3rd Aug, 2021

Hello candidate,

Here is a list of some of the best case studies books and informative regarding marketing management of various companies which might be of your help-

1. First of all let's talk about the case study of Amul butter which is a marketing success story The run away success of the brand amul is one of the best case studies about the product, pricing positioning and delivery. Amul as a brand presents a case of effective and smart communication among its customer and helps it to create a wider range of network.

2. Some other case studies include Online Grocery Delivery Strategy in India: Amazon Prime Now is the Transition to Amazon Fresh and how it diversify its network and branches to get into the Indian market and the Indian media expanding its net worth in the South Asian region.

3. Samsung India's Rural Service Push for Venturing into New Avenues is another excellent example of how how a top blue chip company e uses the right set of Information and statistics to lure over a big market space.

Hope you found it informational. If you have any further queries feel free to post it here!!

Related Questions

Amity University, Noida Law A...
Apply
700+ Campus placements at top national and global law firms, corporates and judiciaries
Nirma University Law Admissio...
Apply
Grade 'A+' accredited by NAAC | Ranked 33rd by NIRF 2025
Amity University Noida B.Tech...
Apply
Among Top 30 National Universities for Engineering (NIRF 2024) | 30+ Specializations | AI Powered Learning & State-of-the-Art Facilities
IMT Ghaziabad PGDM Admissions...
Apply
AACSB, NBA & SAQS Accredited | H-CTC 41.55 LPA | Merit Based Scholarship
Amity University, Noida BBA A...
Apply
Ranked amongst top 3% universities globally (QS Rankings)
UPES Online MBA
Apply
Apply for Online MBA from UPES
View All Application Forms

Download the Careers360 App on your Android phone

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

150M+ Students
30,000+ Colleges
500+ Exams
1500+ E-books