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Question : Which channel of distribution is highlighted in the given statement?
Statement: The channel helps in establishing straight and direct relationship with the customer.
 

Option 1: Direct channel

Option 2: Indirect channel

Option 3: One level channel

Option 4: Two level channel

 


Team Careers360 14th Jan, 2024
Answer (1)
Team Careers360 17th Jan, 2024

Correct Answer: Direct channel


Solution : In this channel manufacturers sell product directly to consumers without using any intermediary. This channel the shortest and simplest of all channels. Direct channel establishing straight and direct relationship with the customer.

Hence, option A is correct.

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