Question : Which concept is highlighted in the given statement? Statement: It refers to social process by which individual groups maintain what they need and want.
Option 1: Marketing
Option 2: Marketing mix
Option 3: Market
Option 4: None of the above
Correct Answer: Marketing
Solution : Phillip Kolter has defined marketing as, “a social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others
Hence, option A is correct.
Question : Which of the following concept is highlighted in the given statement? Statement: It refers to the set of marketing tools that a form uses to pursuits marketing objectives in a target market.
Option 3: Selling
Option 4: Selling mix
Question : Which concept is highlighted in the given statement? Statement: It refers to performance of business activities that direct the flow of goods and services from producers to consumers.
Question : Which concept of marketing is highlighted in the statement? Statement: It is the managerial process by which products are matched with the markets.
Option 3: Marketing products
Question : Which concept is highlighted in the given statement? Statement: It refers to a large set of activities of which selling is just one part.
Option 1: Selling
Option 2: Marketing
Option 3: Selling mix
Option 4: Marketing mix
Question : Which concept is highlighted in the given statement? Statement: It aims to transfer of ownership of the goods through aggressive promotion.
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