Question : Which of the following is a traditional form of promotion?
Option 1: Social media advertising
Option 2: Email marketing
Option 3: Television commercials
Option 4: Influencer marketing
Correct Answer: Television commercials
Solution : The correct answer is (c) Television commercials.
Television commercials are a traditional form of promotion. They involve creating and broadcasting advertisements on television networks to reach a wide audience. Television commercials have been a prominent advertising medium for many years and have traditionally played a significant role in promoting products or services to the masses. They typically involve creating visually appealing and persuasive advertisements that are aired during commercial breaks on television channels.
Question : Which of the following is an example of above-the-line promotion?
Option 1: Sponsorship of a local event
Option 2: Distribution of flyers in a shopping mall
Option 3: Social media advertising
Option 4: Personal selling
Question : Which of the following is an example of promotion as a marketing mix strategy?
Option 1: Modifying the product features
Option 2: Increasing the production capacity
Option 3: Hiring additional salespeople
Option 4: Launching a social media campaign
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