Question : Which of the following is an example of a marketing channel?
Option 1: Product design
Option 2: Pricing strategy
Option 3: Advertising campaign
Option 4: Distribution network
Correct Answer: Distribution network
Solution : The correct answer is (d) Distribution network.
A marketing channel refers to the path or route through which products or services move from the producer to the end consumer. It involves the various intermediaries, entities, and activities involved in the distribution and delivery of products or services to the target market.
Among the options provided, a distribution network is an example of a marketing channel. It encompasses the infrastructure, logistics, and entities involved in the movement of products or services from the manufacturer or producer to the end consumer. A distribution network can include wholesalers, retailers, distributors, warehouses, transportation systems, and other intermediaries that facilitate the physical flow of goods.
Question : Which of the following is an example of price adjustment as a marketing mix strategy?
Option 1: Developing a new advertising campaign
Option 2: Introducing a loyalty program
Option 3: Changing the product design
Option 4: Implementing seasonal discounts
Question : Guerrilla marketing is an unconventional form of promotion that:
Option 1: Focuses on celebrity endorsements
Option 2: Relies on traditional advertising channels
Option 3: Utilizes low-cost and high-impact tactics
Option 4: Targets a broad and diverse audience
Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile