Question : Which of the following is an example of above-the-line promotion?
Option 1: Sponsorship of a local event
Option 2: Distribution of flyers in a shopping mall
Option 3: Social media advertising
Option 4: Personal selling
Correct Answer: Social media advertising
Solution : The correct answer is (c) Social media advertising.
Social media advertising is an example of below-the-line promotion rather than above-the-line promotion. Below-the-line promotion refers to targeted and direct marketing activities that reach specific audiences. Social media advertising falls under this category as it allows companies to target their advertisements based on specific demographics, interests, and behaviors of users on social media platforms.
Above-the-line promotion refers to mass media advertising that aims to reach a wide audience through traditional channels such as television, radio, print media, and outdoor advertising. Examples of above-the-line promotion include television commercials, radio ads, and print advertisements in newspapers or magazines.
Question : Which of the following is the method of promotion?
Option 1: Advertising
Option 2: Personal selling
Option 3: Publicity
Option 4: All of the above
Question : Which of the following is an example of a common-pool resource?
Option 1: A private beach
Option 2: A toll road
Option 3: A fishery
Option 4: A shopping mall
Question : Which of the following is a traditional form of promotion?
Option 1: Social media advertising
Option 2: Email marketing
Option 3: Television commercials
Option 4: Influencer marketing
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