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Question : Which of the following is an example of price adjustment as a marketing mix strategy?

Option 1: Developing a new advertising campaign

Option 2: Introducing a loyalty program

Option 3: Changing the product design

Option 4: Implementing seasonal discounts


Team Careers360 24th Jan, 2024
Answer (1)
Team Careers360 25th Jan, 2024

Correct Answer: Implementing seasonal discounts


Solution : The correct answer is (d) Implementing seasonal discounts.

Implementing seasonal discounts is an example of price adjustment as a marketing mix strategy. Price adjustment involves changing the pricing strategy for a product or service to align with market conditions, customer preferences, or specific marketing objectives. Offering seasonal discounts is a common pricing strategy used to incentivize customers to make purchases during specific times of the year, such as holidays or low-demand periods. These discounts can attract new customers, encourage repeat purchases, and stimulate sales during certain seasons or promotional periods.

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