Question : Which of the following is an example of promotion as a marketing mix strategy?
Option 1: Modifying the product features
Option 2: Increasing the production capacity
Option 3: Hiring additional salespeople
Option 4: Launching a social media campaign
Correct Answer: Launching a social media campaign
Solution : The correct answer is (d) Launching a social media campaign.
Launching a social media campaign is an example of promotion as a marketing mix strategy. Promotion strategy involves the various marketing communication activities and techniques used to raise awareness, generate interest, and persuade potential customers to purchase a product or service. Social media campaigns utilize platforms such as Facebook, Instagram, Twitter, or LinkedIn to reach and engage with the target audience. Through social media, companies can share compelling content, run targeted advertisements, interact with customers, and create buzz around their products or services.
Question : Which of the following is an example of a marketing objective?
Option 1: Increasing brand awareness by 20% within six months
Option 2: Reducing production costs by 10% annually
Option 3: Hiring five new sales representatives
Option 4: Expanding into five new markets
Question : Case Study:
ABC Appliances offers a range of home appliances with unique features and benefits. They believe in continuous product innovation and improvement. Which marketing concept is reflected in this case?
Option 1: Production Concept
Option 2: Selling Concept
Option 3: Product Concept
Option 4: Marketing Concept
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