Question : Which of the following statement is correct? Statement 1: Creating productive differentiation is the function of labelling Statement 2: Branding makes the advertising of the product easy.
Option 1: Both are true
Option 2: Both are false
Option 3: Statement 1 is true and statement 2 is false.
Option 4: Statement 1 is false and statement 2 is true.
Correct Answer: Statement 1 is false and statement 2 is true.
Solution : The first function of branding is creating differentiation in similar products of different companies. Creating product differentiation is the function of branding. Branding makes the advertising of the product easy. A sales manager can give general information about a product without the brand name but cannot increase the sale of his product.
Hence, option D is correct.
Question : It helps in creating product differentiation. Which function of management is highlighted in the given statement?
Option 1: Packaging
Option 2: Labeling
Option 3: Branding
Option 4: Grading
Question : Which advantage of branding to marketers is highlighted in the given statement? Statement: It enables the firm to secure and control the market for its products
Option 1: Helps in product differentiation
Option 2: Helps in advertising and display programs
Option 3: Differential pricing
Option 4: Ease in introduction of new product
Question : Which advantage of branding to marketer is highlighted in the given statement? Statement: It has a firm distinguishing its products from other competiting products.
Question : Statement 1: The marketing concept focuses on creating and delivering superior customer value.
Statement 2: Production concept solely relies on aggressive advertising to drive sales.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile