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Question : Which of the following statement is correct?
Statement 1: Marketing mix refers to all the decisions relating to the product.
Statement 2:Product mix decisions are mainly with regard to branding packaging labelling and weight of the product.

Option 1: Both are true 

Option 2: Both are false

Option 3: Statement 1 is true and statement 2 is false.

Option 4: Statement 1 is false and statement 2 is true.

 


Team Careers360 1st Jan, 2024
Answer (1)
Team Careers360 19th Jan, 2024

Correct Answer: Statement 1 is false and statement 2 is true.

 


Solution : Marketing  mix refers to the aggregate of policies formulated with the view of successfully completing the different marketing activities. Product mix decisions are mainly with regard to branding packaging labelling coloured designs quality size after sale service and weight of the product.

Hence, option D is correct.

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