Question : Which of the following statement is correct? Statement 1: Packaging serves as a identification of the product. Statement 2: Branding is to provide protection to the product.
Option 1: Both are true
Option 2: Both are false
Option 3: Statement 1 is true and statement 2 is false.
Option 4: Statement 1 is false and statement 2 is true.
Correct Answer: Statement 1 is true and statement 2 is false.
Solution : Packaging serves in identification of the product. a product is packed in special sized colour and shaped containers for keeping it difference from the products of competitors. The main function of packaging is to provide protection to the product from dirt insects and breakage.
Hence, option C is correct.
Question : Which of the following statement is correct? Statement 1: Marketing mix refers to all the decisions relating to the product. Statement 2:Product mix decisions are mainly with regard to branding packaging labelling and weight of the product.
Question : Which of the following statement is correct? Statement 1: Transportation packaging refers to that packaging which is necessary to use for transportation. Statement 2: Secondary packaging refers to that container which is very close to the product.
Question : Statement 1: Packaging serves as a tool for communicating product information and branding.
Statement 2: Packaging does not contribute to consumer perceptions and experiences.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is false.
Question : Which of the following statement is correct? Statement 1: Creating productive differentiation is the function of labelling Statement 2: Branding makes the advertising of the product easy.
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