Question : Which of the following statement is correct? Statement 1: Product mix refers to a combination of promotional tools used by the business to inform and pursuade the customers about the products. Statement 2: Publicity is a medium of providing information about a particular product to the customer.
Option 1: Both are true
Option 2: Both are false
Option 3: Statement 1 is true and statement 2 is false.
Option 4: Statement 1 is false and statement 2 is true.
Correct Answer: Statement 1 is false and statement 2 is true.
Solution : Promotion mix refers to a combination of promotional tools used by the business to inform and pursuade the customers about the products. Product mix offers to all those decisions relating to the product. Publicity is a medium of providing information about a particular product to the customer for which no effort is made by the producer.
Hence, option D is correct.
Question : Which of the following statement is correct? Statement 1: Marketing mix refers to all the decisions relating to the product. Statement 2:Product mix decisions are mainly with regard to branding packaging labelling and weight of the product.
Question : Which of the following statement is correct? Statement 1: By way price the seller makes available educate information about its product. Statement 2: By way of advertising the seller conveys his version of the product but cannot know the reaction of the customers.
Question : Which of the statement is true? Statement 1- Healthy working condition is a personal objective of management. Statement 2- Quality product at fair price is an organisational objectives.
Option 4: Statement 2 is true and statement 1 is false.
Question : Which of the following statement is correct? Statement 1: Packaging serves as a identification of the product. Statement 2: Branding is to provide protection to the product.
Question : Which of the following statement is correct? Statement 1: Promotion mix refers to the combination of all the decisions related to make products available to consumers. Statement 2: Price mix refers to all those decisions which are concerned with the price fixation of any product or services.
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