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Question : Which of the following statement is correct?
Statement 1: Product mix refers to a combination of promotional tools used by the business to inform and pursuade the customers about the products.
Statement 2: Publicity is a medium of providing information about a particular product to the customer.
 

Option 1: Both are true 

Option 2: Both are false

Option 3: Statement 1 is true and statement 2 is false.

Option 4: Statement 1 is false and statement 2 is true.

 


Team Careers360 24th Jan, 2024
Answer (1)
Team Careers360 25th Jan, 2024

Correct Answer: Statement 1 is false and statement 2 is true.

 


Solution : Promotion mix refers to a combination of promotional tools used by the business to inform and pursuade the customers about the products. Product mix offers to all those decisions relating to the product. Publicity is a medium of providing information about a particular product to the customer for which no effort is made by the producer.

Hence, option D is correct.

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