Question : Which of the following statement is correct? Statement 1: Promotion mix refers to the combination of all the decisions related to make products available to consumers. Statement 2: Price mix refers to all those decisions which are concerned with the price fixation of any product or services.
Option 1: Both are true
Option 2: Both are false
Option 3: Statement 1 is true and statement 2 is false.
Option 4: Statement 1 is false and statement 2 is true.
Correct Answer: Statement 1 is false and statement 2 is true.
Solution : Price mix refers to all those decisions which are concerned with the price fixation of any product or services.Place mix refers to the combination of all the decisions related to make products available to consumers. Promotion mix refers to combination of promotional tools used by the business to inform and pursuade the customers about the products.
Hence, option D is correct.
Question : Which of the following statement is correct? Statement 1: Marketing mix refers to all the decisions relating to the product. Statement 2:Product mix decisions are mainly with regard to branding packaging labelling and weight of the product.
Question : Which of the following statement is correct? Statement 1: Promotion of a product is affected by rate of profit, price of competitive product and policy of the government. Statement 2: Promotion means informing the consumers about the products of the company.
Question : Which of the following statement is correct? Statement 1: The policies adopted by manufacturers to attain success in the market constitute the marketing mix. Statement 2: The firms task is to find the best setting for its marketing decisions variables. This setting constitute its marketing mix.
Question : Which of the following statement is correct? Statement 1: Selling focuses on product,promotion,pricing and physical distribution. Statement 2: Marketing pays attention to the promotion.
Question : Which of the statement is true? Statement 1- Healthy working condition is a personal objective of management. Statement 2- Quality product at fair price is an organisational objectives.
Option 4: Statement 2 is true and statement 1 is false.
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