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Question : Which of the following statement is correct?
Statement 1: The policies adopted by manufacturers to attain success in the market constitute the marketing mix.
Statement 2: The firms task is to find the best setting for its marketing decisions variables. This setting constitute its marketing mix.
 

Option 1: Both are true 
 

Option 2: Both are false
 

Option 3: Statement 1 is true and statement 2 is false.
 

Option 4: Statement 1 is false and statement 2 is true.


Team Careers360 2nd Jan, 2024
Answer (1)
Team Careers360 21st Jan, 2024

Correct Answer: Both are true 
 


Solution : According to Dr. R.S.Davar  The policies adopted by manufacturers to attain success in the market constitute the marketing mix. According to Philip Kotler, The firms task is to find the best setting for its marketing decisions variables. This setting constitute its marketing mix.

Hence, option A is correct.
 

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