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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics aims to offer deep insights into the three important business functions. The Indian Institute of Technology (IIT), Delhi, offers this course in collaboration with upGrad. It comprises 70+ live interactive sessions and one capstone project.

During the Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics by upGrad, you will understand the various models of Business Analytics. These include social media, predictive, big data, web, etc. You will also learn how to effectively use digital marketing using websites, social media, search engines and online content.

The Strategic Innovation, Digital Marketing and Business Analytics Programme has a duration of 16 weeks or 4 months. And you must spend 10-12 hours per week to finish it. Throughout this timeline, you will learn how strategic management helps in achieving competitive advantage. You will also explore 23 real-life case studies, including Emami, Zomato, Flipkart, Starbucks, Videocon, Mahindra & Mahindra Ltd, Micromax, etc.

The Highlights

Live online lectures
An offering of IIT Delhi
12-months course
Instructor-led learning
Presented by upGrad
Certificate of completion
Requires 10-12 hours of study per week
Online programme
Certificate of participation or completion

Programme Offerings

Case Studies
Comprehensive curriculum
online learning
1 capstone project
Expert instructors
4-months training
Certificate of completion
Instructor-led learning
student support
Practical exercises
70+ Live sessions
Course offered by IIT Delhi

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIT Delhi

The course fee to enrol in the Strategic Innovation, Digital Marketing and Business Analytics programme is Rs. 206,500 (including taxes).

Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics fee structure

Particulars	Fee
Programme fee	Rs. 206,500 (including taxes)

Eligibility Criteria

You must have a minimum of 60% marks in your graduation in any discipline to join the Strategic Innovation, Digital Marketing, and Business Analytics course.

Certificate qualifying details

You need at least 50% attendance to be eligible for a Strategic Innovation, Digital Marketing, and Business Analytics certification. In case you achieve more than 50% marks in all exams, you will receive the completion certificate. On the other hand, you will receive only a participation certificate if you score below 50% in the exams, and have 50% attendance.

What you will learn

Decision making skillsBusiness analytics knowledgeDigital marketing skills

After completing the Strategic Innovation, Digital Marketing, and Business Analytics programme, you will be able to:

Utilise Business Analytics to make data-driven decisions
Gain competitive advantage by using Strategic Management
Use Digital Marketing to reach out to new segments and customers

Who it is for

EntrepreneurProduct Development ManagerData AnalystBrand ManagerBusiness AnalystMarketing Manager

The Strategic Innovation, Digital Marketing, and Business Analytics online training is meant for

Product Managers
Team Leads
Consultants
Entrepreneurs
Brand/Marketing Managers
Data or Business Analysts
Directors or C-Suite Executives
General Managers
Freshers to mid-level professionals

Admission Details

Step 1 – Click here: https://www.upgrad.com/management-emp-sidmba-iitd/ to reach the Strategic Innovation, Digital Marketing and Business Analytics programme webpage.

Step 2 – Tap the ‘Start Application’ button. An application form will appear.

Step 3 – Enter the required details, review the info and hit ‘Submit’.

Step 4 – The admission committee will assess your application. Once you get shortlisted, you will need to clear an interview.

Step 5 – You will receive an offer letter after the final selection. Lastly, you can confirm your seat in the Strategic Innovation, Digital Marketing and Business Analytics course by paying the fee.

Application Details

In the application form for the Strategic Innovation, Digital Marketing and Business Analytics course, you need to provide basic details like your name, gender, email, state, city, date of birth and country. Then, you have to specify your work experience and educational qualification. This includes your degree level, area of study, year and month of graduation, the name of institute, marks and years of work experience.

The Syllabus

Digital Transformation: Need, Typology & Approaches
Platforms: Philosophy & Business models
Infomediaries Models and Management Challenges
Consumers’ Digital Transformation
Automation & Future of Work
Social Media and Business Practices
Digital Influencer Management
Economics of Digital Transformation
Mobile Apps – Architecture, Commerce and Business Models
Digital Payments and Multi-party business models
Search Engine Ecosystems and internet marketing
Information Security and Risk Management
Internet of Things and Enterprise Applications
Blockchain and Enterprise Applications

Data for Decisions, Types & Collection methods
Text analytics
Tools - Weft / Nvivo
Tools - SPSS / PSPP
Descriptive Statistics, T Test, ANOVA
MANOVA & MANCOVA, Linear Regression
Logistic Regression, Factor Analysis and Cluster Analysis
Predictive Analytics - Classification, Association, Sequence & Outlier algorithms
Prescriptive Analytics / AHP / Mathematical Programming
Machine Learning using Artificial Neural Networks, Fuzzy Set Theory
Machine Learning with ANN for Supervised Learning Problems (Hands on)
Artificial Intelligence Applications – Chatbots, Approaches and Automation
Tools: Machine Learning using Python UI Platform (Hands on)
Big Data Analytics in Social Media and Web 3.0

Understanding Innovation
Innovation and Competition
Delivering Value through Innovation
The Art and Science of innovation
Creativity and Innovation
Open Source Innovation as strategy
Disruptive and Sustaining innovation
Corporate Innovation
The Innovation Process
Creating Value through Innovation
Digital Innovation
Innovation Potential of Artificial Intelligence
Blockchain and its Applications in Innovation
Frugal Innovation and Jugaad

There would be 2 individual examinations which would be evaluated by the course coordinators for each vertical.
There would be a capstone project for each vertical which students would need to deliver in groups

Instructors

IIT Delhi Frequently Asked Questions (FAQ's)

1: Which tools will I learn during the Strategic Innovation, Digital Marketing and Business Analytics course?

You will get hands-on experience working with tools like Google Analytics, Nvivo, RStudio, WordPress, Orange, and more.

2: Will I get a certificate if I score less than the required marks?

Even if you score less than 50% marks in exams, you will receive a certificate of participation. Still, you need at least 50% attendance to be eligible for this.

3: Which institute accredits the Strategic Innovation, Digital Marketing and Business Analytics programme?

The Indian Institute of Technology (IIT), Delhi, accredits this online course.

4: Are there any prerequisites to join the Strategic Innovation, Digital Marketing and Business Analytics course?

Yes, you must have a minimum of 60% or equivalent marks in your graduation to enrol in this programme.