At LPU the MBA in hospitality and tourism management programme gives hands on training of leadership and knowledge in the sectors of tourism and hospitality industry.

The course focuses on the development of language skills for academic writing: the language of analysis, evaluation, discussion, description, and reflection.

This course explores the geography of the culinary world with particular reference to the origins and diffusion of the world’s major staples and their relationships with regional cuisines and tourist sites. Topics include the relationship between tourism, food, and wine, political, social, economic contexts of food production; assess foods and food-related events that have an impact on tourism.

This course introduces various departments of hotels and resorts, their functions, the contribution of each department in the hotel business, internal management of hospitality, work culture, style, profiles, and opportunities.

This course provides a comprehensive analysis of individual and group behaviour in organisations. Its purpose is to provide an understanding of how organisations can be managed more effectively and at the same time enhance the quality of employees' work life.

This course integrates the accounting requirements of the hospitality industry with generally accepted accounting principles. The students will be introduced to accounting concepts, conventions, accounting processes, and the preparation of financial statements.

Introduction to tourism destinations worldwide and their geography, introduction to basics of computer software and hardware, IT, internet and networking with special reference to online reservation software and their application in Tourism and hospitality industry is also given.

The NIRF ranking of LPU in the management programs is 37. The highest salary offered to the students was 21 LPA while 5.5 LPA was the average salary package.

Hey,

BBA is the three-year bachelor degree programme for those who are interested in management studies.

Whether you have done your school with arts or humanities or science, you are free to choose the BBA programme. The BBA is most popular and well-known courses among the students. It has a vast area of specializations (in MBA).

For admissions into BBA courses, students are needed to clear the 10+2 or equivalent examination from any recognized board or school. Some colleges consider the criteria of securing 50% marks in the qualifying exam. The age should be between 17 to 25 years.

Various universities gives admission in BBA course on the basis of merit list. Some other college also give admission to students through the entrance tests. The entrance tests is organized at national, state or university level by various authorities.

Admission is based on the merit list. The merit list will be prepared on the basis of qualifying examination or entrance examination. AIMA UGAT (Under Graduate Aptitude Test) is a national level examination regulated by AIMA for providing admissions in BBA, BHM, BCA, etc.

Hope this helps.

Hello Lakshmi,

Hope you are doing well.

In marketing intern role, you are basically expected to have a thorough knowledge about all the trends related to marketing. You will be working in collaboration and alongside sales and social media teams for the product or company to perform better. You will be a part of all the social media campaigns, events and promotional part of the product/company you are working for. Normally it is a paid internship since marketing has a lot of value and importance these days.

As far as eligibility is concerned, you need to be currently pursuing a degree or should have completed a bachelors in any field, but B.Com (//B.Com) and BBA would be preferred (not mandatory though).

Hope this answers your query!

Hello,

Marketing Management is a course revolving around various concepts of marketing strategies, practices and new techniques which vary with the demands and needs of the consumers. Marketing management is generally offered as a specialisation within a management programme which may be undergraduate, postgraduate or diploma such as Master of Business Administration (MBA), M.Com, B.Com, Post Graduate Diploma in Management (PGDM) . Students can also understand the role of marketing in other areas of an organization such as production, sales & distribution, operations through a course in Marketing Management

Hope it helps

Good luck!

1. Pay-Per-Click Advertising-. Google AdWords is a form of PPC advertising called paid search advertising (which well go over in a second). Facebook Ads are another form of PPC advertising called paid social media advertising (again, well get into that shortly).

Hello Pratiti,

That's actually great that you are attempting for CET, which is supposed to be in March 2021. Hopefully your preparation must be going well on course for what you have expected. Just let us know how we can be of help to you in this. Kindly comment in the comments section to know more about your query. We would try to clear your doubt.

Thanks.

Dear candidate,

According to the information you provided, I suggest not to go for any course of Digital Marketing which is taking more than 1000, it's not worth it. If ypu are a student of Mechanical Engineering department, I would suggest you to invest your time more in designing courses like SIEMENS NX, or AUTOCAD, or for extra curricular activities, Video editing is an option. Only if you want to go for Digital marketing in your career, then also don't spend so much money on it. Good luck!!

hi,

Business analytics has turned into a major factor of consideration for the growth and development of organizations these days. Huge investments are made only after concluding the result of Business Analysis and operations so that the risk factor could be minimized and profit could be maximized.

If the experts are to be believed, by the end of the year 2025 India will be among the top leaders in the talent market with high expectancy and factor growth.

Business Analytics plays a significant role in industrial growth since quantitative analysis and statistics help the industry to analyze the best alternative to achieve the objectives.

Not only in India but the scope of Business Analytics does sustain well globally. There are many countries that consider business analytics as one of the huge sources of wealth maximization. Those industries which are dealing with websites, a captive market, niche market, telecommunication and IT sector have seen a major increase right after the use of Business Analytics in their industry. Since the skills to perform Business Analytics requires high degree knowledge of Business strategy with mathematical expertise and Python coding, the scope of Business Analytics turns out to be one of the major designations in the company that will be increased forever.

hope that helps

Hello Smith , Marketing Management professionals can find job opportunities in Advertising Agencies, Marketing Companies, FMCG Sector, Financial Services, IT, etc. According to payscale, MBA Marketing candidates average salary is Rs. 752,000 per annum.

Hope it will be helpful for you :)

Hii there,

Dear candidate, there are hundreds of options available online that can provide you better online mode education in any sector. You can go through COURSERA, UDEMY, EDX, or internshala training or LinkedIn training too. All these platforms are recognised by any company.

Hope this solves your concern.

All the best!