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Question : Direct marketing refers to:

 

Option 1: Selling products online

Option 2: Selling products through retail stores

Option 3: Selling products through intermediaries

Option 4: Selling products through personal interaction with customers

Team Careers360 8th Jan, 2024

Correct Answer: Selling products through personal interaction with customers


Solution : The correct answer is (d) Selling products through personal interaction with customers.

Direct marketing refers to the practice of selling products or services directly to customers without involving intermediaries. It involves direct communication and interaction between the seller and the target customer. Direct marketing methods can include various approaches such as direct mail, telemarketing, email marketing, direct response advertising, or face-to-face selling.

In direct marketing, companies communicate directly with potential customers to promote their products or services, generate leads, make sales, or build customer relationships. The personal interaction can take place through various channels, including in-person meetings, phone calls, emails, or online chats. The goal of direct marketing is to establish a direct and personalized connection with customers, allowing companies to tailor their marketing messages, address customer needs, and track the effectiveness of their marketing efforts more closely.

15 Views

Question : Case Study: ABC Retail Corporation adopts scientific management techniques to enhance productivity. Which technique focuses on measuring the time taken to complete a specific task?

 

Option 1: Method analysis

Option 2: Fatigue study

Option 3: Time study

Option 4: Motion study

Team Careers360 11th Jan, 2024

Correct Answer: Time study


Solution : The correct answer is (c) Time study

Time study is a scientific management technique that focuses on measuring the time taken to complete a specific task. It involves analyzing and recording the time required by a skilled worker to perform a task using a prescribed method, considering various factors like fatigue, delays, and allowances. ABC Retail Corporation adopting time study aligns with the intention to enhance productivity by analyzing and optimizing the time taken for various tasks within their operations.

61 Views

I have been working with my father in his retail medical store. Can i include this as my work experience in CAT ??

Sajal Trivedi 3rd Sep, 2023

Hello aspirant,

It is recognised as job experience for admission if you can provide correct pay stubs for the time you worked. Even if you don't have any pay stubs, a letter on the business' letterhead outlining your duties and work there ought to suffice as evidence of prior employment.

Thank you

Hope this information helps you

347 Views

hey i m getting imu chennai campus for bba in marine logistics, retail and e commerce and i want to know is it worth taking admission for this course in imu chennai and what is the scope of this degree and placement opportunities.

Nithya 15th Aug, 2022

Hello Aspirant,

Hope you are doing well. Students of Bachelor of Business Administration [BBA] in marine  logistics, retail and e-commerce at Indian Maritime University - [IMU], Chennai get placed in companies like Leap International, Cogo Port, Adani, Cisco Shipping, DB Schenker, Tokyo Freight, Bruhart Logistics, and Good Rich Logistics. The average package offered to students is Rs.3 lakhs. Logistics management roles are provided to students.

Thank You.

24 Views

i got rank 90 in MBA fashion retail in FDDI exam is there chance to get seat at hyderabad

iamlavishamittal 3rd Jul, 2022
Hey dear,

You have a chance of receiving a seat assignment at the FDDI Hyderabad campus due to your rank of 90 in the FDDI, 2022. You should try out for the Hyderabad campus. You are welcome to test any of these programmes.

I sincerely hope that  education in footwear design and production, leather goods and accessories design, and fashion design would be helpful to you.

To know more about FDDI exam in Hyderabad -
https://design.careers360.com/exams/fddi-aist


To access the college list -
https://bschool.careers360.com/colleges/list-of-retail-management-colleges-in-india

Thank you.
26 Views

I have bachelors degree in hotel management n 1yr experience in hotel industry n 3yrs 5months experience in Reliance retail as Department manager. what should u choose for my postgraduate?

Sudip Bandopadhyay 28th Jun, 2022

Hello aspirant,

Hope You are doing well !

It seems that you have a pretty good experience in the hospitality industry. In my opinion, an MBA in operations, or marketing would be suitable for you, as you seem to have the required experience for the same.

You can also consider an M.Sc in Hospitality and Hotel Administration.

Both are good fields, depending upon your preference you can choose any of them.

Hope my answer was helpful.

Thank you.

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