13 Views

Question : Case Study:

ABC Electronics is known for creating products that cater to customers' evolving needs and preferences. They constantly analyze market trends and implement innovative marketing strategies. Which marketing concept does ABC Electronics adhere to?

Option 1: Production Concept

Option 2: Selling Concept

Option 3: Marketing Concept

Option 4: Societal Marketing Concept


Team Careers360 22nd Jan, 2024
Answer (1)
Team Careers360 25th Jan, 2024

Correct Answer: Marketing Concept


Solution : The correct answer is  (c) Marketing Concept

The marketing concept focuses on understanding and meeting customers' needs and preferences by analyzing market trends and implementing innovative marketing strategies. It is customer-centric and aims to deliver superior value to customers in order to achieve the organization's goals and objectives.

Related Questions

SRM University Chennai BBA/MBA
Apply
NAAC A++ Accredited | Ranked #12 by NIRF
Amity University-Noida MBA Ad...
Apply
Ranked among top 10 B-Schools in India by multiple publications | Top Recruiters-Google, MicKinsey, Amazon, BCG & many more.
Amity University-Noida BBA Ad...
Apply
Among top 100 Universities Globally in the Times Higher Education (THE) Interdisciplinary Science Rankings 2026
Poddar Business School PGDM A...
Apply
Highest CTC 24 LPA | Average CTC 8.5 LPA | 1600+ Recruiters | 165+ Corporates Linkages
BIMTECH PGDM Admissions 2026
Apply
AACSB Accredited | Highest CTC: 22 LPA
GITAM University | MBA Admiss...
Apply
NAAC A++ Accredited | AMBA & AACSB Member | Highest CTC 16.22 LPA | Merit-based Scholarships | Last Date: 19th Feb'26
View All Application Forms

Download the Careers360 App on your Android phone

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

150M+ Students
30,000+ Colleges
500+ Exams
1500+ E-books