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Question : Case Study:

ABC Electronics is known for creating products that cater to customers' evolving needs and preferences. They constantly analyze market trends and implement innovative marketing strategies. Which marketing concept does ABC Electronics adhere to?

Option 1: Production Concept

Option 2: Selling Concept

Option 3: Marketing Concept

Option 4: Societal Marketing Concept


Team Careers360 10th Jan, 2024
Answer (1)
Team Careers360 19th Jan, 2024

Correct Answer: Marketing Concept


Solution : The correct answer is  (c) Marketing Concept

The marketing concept focuses on understanding and meeting customers' needs and preferences by analyzing market trends and implementing innovative marketing strategies. It is customer-centric and aims to deliver superior value to customers in order to achieve the organization's goals and objectives.

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