Question : Case Study:
FreshMart Supermarkets offers discounts, buy-one-get-one-free deals, and loyalty rewards to its customers. Which sales promotion technique is FreshMart using?
Option 1: Advertising
Option 2: Personal Selling
Option 3: Public Relations
Option 4: Sales Promotion
Correct Answer: Sales Promotion
Solution : The correct answer is (d) Sales Promotion.
Sales promotion techniques involve activities and incentives that encourage the purchase of a product or service. In this case, offering discounts, buy-one-get-one-free deals, and loyalty rewards are sales promotion strategies aimed at attracting customers, boosting sales, and encouraging loyalty. Advertising, personal selling, and public relations are distinct from sales promotion and serve different purposes in the marketing mix.
FreshFlowers Florists offers a special discount to its regular customers during festive seasons as a token of appreciation for their loyalty. Which sales promotion technique is being used here?
Option 1: Referral Programs
Option 2: Price Bundling
Option 3: Personal Selling
Option 4: Loyalty Programs
ABC Electronics offers special deals and discounts to its distributors who achieve a certain sales target within a specific period. What sales promotion technique is illustrated here?
Option 1: Price Bundling
Option 2: Trade Allowances
Option 3: Referral Programs
Option 4: Coupons
XYZ Beauty Products offers a limited-time deal where customers receive a free gift with the purchase of specific skincare items. What sales promotion technique is XYZ Beauty Products using?
Option 1: Trade Shows
Option 2: Premiums
Option 3: Rebates
Question : Two months prior to the festivals of Diwali, Trending House, a major retail establishment, offered a stock clearing. Newspapers, television, and radio are being used for promotion. Determine the marketing strategy being employed.
Option 1: Public Relations
Option 3: Advertising
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