Hello,

A BBA in Retail Management is a specialised degree that prepares you to work for some of the industry's most prestigious businesses in a variety of professions. You can work as a -

• Retail Executive
• Category Executive
• Brand/Product Associate
• Customer Service Team Member
• Loyalty programs Executive
• Warehousing Associate
• Modern Trade Sales Executive
• Retail Buyer/Merchandiser
• Institutional Sales
• Customer Relationship Executive
• Hospitality Executive
• Corporate Marketer

If you want to start doing some specialisation right away, you can take a specialised bba, but if you do a general bba, you will have the option of choosing your specialisation later on in your MBA. So, in my opinion, BBA general is the superior alternative since it provides you more MBA options. However, you should ask this question to a larger number of individuals before deciding what you want to be.

Job profiles after bba gen

1. Finance Manager
2. Marketing Manager
3. Information Systems Managers
4. Human Resource Managers
5. Business Consultant
6. Production Manager
7. Management Accountant
8. Business Administration Professor
9. Business Administration Researcher
10. Research and Development Manager.

Hope it helped

Thank you