Question : Two months prior to the festivals of Diwali, Trending House, a major retail establishment, offered a stock clearing. Newspapers, television, and radio are being used for promotion. Determine the marketing strategy being employed.
Option 1: Public Relations
Option 2: Personal Selling
Option 3: Advertising
Option 4: Sales Promotion
Correct Answer: Advertising
Solution : A technique for promoting a product called advertising. Hence, the correct option is 3.
Question : Direct marketing refers to:
Option 1: Selling products online
Option 2: Selling products through retail stores
Option 3: Selling products through intermediaries
Option 4: Selling products through personal interaction with customers
Question : Which of the following is a digital marketing channel?
Option 1: Billboards
Option 2: Radio ads
Option 3: Print newspapers
Option 4: Search engine advertising
Question : Case Study:
XYZ Fashion Retail offers a limited-time discount on its clothing line to celebrate its anniversary. Which sales promotion technique is being used here?
Option 1: Samples
Option 2: Premiums
Option 3: Discounts
Option 4: Point-of-Purchase Displays
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