Students pursuing the Post Graduate Diploma in Management at Birla Institute of Management Technology are required to study a number of core, and elective courses as the part of the programme. The list of core marketing courses offered in the first two trimesters are mentioned below:

• Marketing Management-I
• Marketing Management- II

In third, fourth, and fifth trimesters, students must select functional elective from Marketing/ Finance/ HR/ Operations, and Decision Science. The list of functional elective courses in marketing specialisation are mentioned below:

• Digital Marketing
• Services Marketing
• Consumer Behavior
• International Marketing
• Marketing Analytics
• Rural Marketing
• Product and Brand Management
• Advance Marketing Analytics
• Business to Business Marketing
• Bootstrap Marketing
• Integrated Marketing Communication
• Social Marketing
• Sales and Distribution Management
• Luxury Marketing
• Customer Relationship Management
• Retail Marketing

Similarly, students who pursue the PGDM International Business are also required to select elective courses.