Hello Romil

digital marketing refers to any online marketing efforts or assets. Email marketing, social media marketing and even blogging are all great examples of digital marketing they help introduce people to your company and convince them to buy.

DIGITAL MARKETING ASSETS-

Your website

Branded assets (logos, icons, acronyms, etc)

Video content (video ads, product demos, etc)

Images (infographics, product shots, company photos, etc)

Written content (blog posts, eBooks, product descriptions, testimonials, etc)

Online products or tools (SaaS, calculators, interactive content, etc)

Reviews

Social media pages

TYPES OF DIGITAL MARKETING-

1. Pay-Per-Click Advertising-. Google AdWords is a form of PPC advertising called paid search advertising (which well go over in a second). Facebook Ads are another form of PPC advertising called paid social media advertising (again, well get into that shortly).

Paid Search Advertising

Google, Bing and Yahoo all allow you to run text ads on their Search Engine Results Pages (SERPs).

Search Engine Optimization (SEO)

You dont have to pay directly for every click, but getting a page to rank usually takes quite a bit of time and effort (for a more in-depth comparison of paid search and SEO.


Paid Social Media Advertising

Most social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat will allow you to run ads on their site.


Content Marketing

Content marketing is another fairly broad digital marketing term. Content marketing covers any digital marketing effort that uses content assets

Email Marketing

Email marketing is the oldest form of online marketing and its still going strong. Most digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing) or promote an event.


Affiliate Marketing

Affiliate marketing is essentially paying someone else (a person or a business) to promote your products and services on their website


Hope that's helpful

Best of luck